Within the Corporate Level of an Organization, Top Management

question 90

Multiple Choice

Within the corporate level of an organization, top management

• A) develops marketing strategies and tactics for the marketing department to implement.
• B) directs overall strategy for the entire organization.
• C) executes all marketing program actions to ensure consistency of performance.
• D) develops overall sales projections not only for the short term but also for a period of at least two to five years.
• E) supervises the hiring, firing, and training of all marketing department personnel.

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Definitions:

Rutherford

Refers to Ernest Rutherford, the scientist who proposed the model of the atom with a central nucleus surrounded by electrons.

Alpha Particles

A type of ionizing radiation consisting of two protons and two neutrons, emitted from the nucleus of an atom.

Gold Foil

Thin sheets of gold used in scientific experiments, most famously in Rutherford's gold foil experiment which led to the discovery of the nucleus.

Sub-Atomic Particle

Particles smaller than atoms, including protons, neutrons, and electrons.