The Purpose of Business Portfolio Analysis Is to

question 98

Multiple Choice

The purpose of business portfolio analysis is to

• A) add or delete product line and brand extensions.
• B) search for growth opportunities from among current and new markets as well as current and new products.
• C) alter a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and increase sales.
• D) determine which strategic business unit or offering generates cash and which one requires cash to fund the organization's growth opportunities.
• E) seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

---

Definitions:

MBO Contract

An agreement based on Management by Objectives, a performance management approach where goals are defined together by employees and management.

Goals

The objectives or desired outcomes that an individual or organization aims to achieve within a specific timeframe.

Impact

The significant effect or influence of one thing on another.

Planning Specialists

Professionals who focus on developing strategies and methods to achieve long-term objectives and address future challenges.