A Subsidiary, Division, or Unit of an Organization That Markets

question 347

Multiple Choice

A subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers is a

• A) strategic business unit.
• B) strategic industry level.
• C) private corporation.
• D) product grouping.
• E) marketing department.

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Definitions:

Chi-square

A statistical test used to examine the differences between categorical variables in a contingency table.

Degrees of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution.

One-sample

Involves statistical inference methods that compare the mean of a single sample to a known value or theoretical expectation.

Degrees of Freedom

The number of independent pieces of information in a statistical calculation, often equal to the sample size minus the number of parameters estimated.