Though It Started First as a Limousine Service and Became

question 115

Multiple Choice

Though it started first as a limousine service and became a ridesharing service, Uber recently redefined its business with the addition of UberRush, UberEats, and UberJump, and now considers itself to be in the ________ business.

• A) restaurant
• B) digital or physical mail
• C) logistics
• D) transportation
• E) warehousing

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Definitions:

Identity Negotiation

The process through which individuals reach agreements within themselves about their personal identities or manage their identities in social contexts.

Expectancy Disconfirmation Model

A theory that suggests consumer satisfaction is determined by the disparity between expected and actual product performance.

Innate Quality

A natural, intrinsic characteristic or property of an individual or object.

Exchange Theory

A social psychological perspective that explains social behavior in terms of the exchange of resources and rewards between individuals.