Though It Started First as a Limousine Service and Became

question 115

Multiple Choice

Though it started first as a limousine service and became a ridesharing service, Uber recently redefined its business with the addition of UberRush, UberEats, and UberJump, and now considers itself to be in the ________ business.

• A) restaurant
• B) digital or physical mail
• C) logistics
• D) transportation
• E) warehousing

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Definitions:

Cost of Capital

The yield a corporation needs to generate from its investment endeavors to keep its market valuation stable and draw in financing.

Hurdle Rate

The minimum rate of return on a project or investment required by a manager or investor to proceed with the project.

Payback Period

The length of time required to recover the cost of an investment.

Economic Life

The estimated period over which an asset is expected to be economically useful to the owner.