Men's Wearhouse Caters to the Man Who Doesn't Necessarily Enjoy

question 203

Multiple Choice

Men's Wearhouse caters to the man who doesn't necessarily enjoy shopping. Its stores are in free-standing locations (not inside the mall) so customers can get in and out quickly. Additionally, Men's Wearhouse targets the budget-conscious consumer with suit prices ranging from $150 to $850. The location of its stores and its pricing strategy both are part of Men's Wearhouse's

• A) competitive advantage.
• B) core values.
• C) core benefit proposition.
• D) marketing edge.
• E) viable mission.

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Definitions:

Brand Mark

A symbol or design that identifies a brand, making it distinguishable from others.

Packaging

Packaging involves the design and production of containers or wrappings for products, serving the dual purpose of protecting the product and communicating its value and brand identity to consumers.

Branding Strategy

A long-term plan for the development of a brand in order to achieve specific goals, including the establishment of identity and positioning in the market.

Brand Attributes

Characteristics that define the essence and distinctive personality of a brand, influencing how consumers perceive it.