The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions

question 77

Multiple Choice

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Consolidated Cost

The total cost that combines figures from a parent company and its subsidiaries, reflecting the overall expenses incurred and eliminating intercompany transactions.

Normal Markup

The standard increase over cost that a business applies to its products or services to determine the selling price.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership in a corporation and a claim on a proportion of its profits.

Gain Recognition

The process of recording increases in asset value, typically when assets are sold for more than their book value.