The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions

question 193

Multiple Choice

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Contagion Theory

A theory suggesting that ideas, attitudes, and emotions can spread through populations as if they were contagious diseases.

Emergent Norm

Newly established standards of behavior that emerge in group settings in response to novel situations or challenges.

Leg Warmers

Clothing accessories worn on the lower legs, originally used by dancers to keep muscles warm and prevent cramping or other injuries.

Short-Lived

Describing an event, phenomenon, or object that exists or lasts for a brief period of time.