The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions

question 193

Multiple Choice

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

---

Definitions:

Circadian Rhythm

An internal biological clock regulating the sleep-wake cycle and other physiological processes in a roughly 24-hour cycle.

Weekends

The part of the week traditionally reserved for rest and leisure activities, in many cultures spanning Saturday and Sunday.

Staying Up

The act of remaining awake, especially longer than usual or during the night.

Dual Processing

The theory that the brain operates using two types of processing, automatic and controlled, both of which are important for cognition and behavior.