The Marketing Strategy of Selling New Products to Current Markets

question 270

Multiple Choice

The marketing strategy of selling new products to current markets is referred to as

• A) product penetration.
• B) product development.
• C) market development.
• D) diversification.
• E) market penetration.

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Definitions:

Midclavicular Line

An imaginary line running vertically down the surface of the body passing through the midpoint of the clavicle, often used as a reference in medical examinations.

Heart Sound

The noises (such as lub-dub) generated by the beating heart and the resultant flow of blood through it.

Diaphragm

A dome-shaped muscular partition separating the thorax from the abdomen, playing a major role in breathing.

Stethoscope

A medical instrument used for listening to the sounds generated inside the body.