Hellmann's Is a Brand Owned by Unilever That Produces Mayonnaise

question 302

Multiple Choice

Hellmann's is a brand owned by Unilever that produces mayonnaise, among other food products. If a marketing manager at Hellman's identified that its brand managers lacked the expertise to create additional growth for the firm's products, she would likely incorporate this knowledge into its SWOT analysis as

• A) a weakness if the company does not have access to other expertise at Unilever.
• B) a strength if the company conceals this information from its competitors.
• C) an opportunity if Hellman's competitors have superior expertise.
• D) a threat if Hellman's does not have resources to develop additional expertise.
• E) part of a marketing plan; this information would not be part of a SWOT analysis.

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Definitions:

Observational Learning

Learning new responses by observing the behavior of other people.

Reaction Formation

A defense mechanism where individuals act in the opposite manner to which they truly feel, often to hide their true feelings.

Sublimation

A defense mechanism in which socially unacceptable impulses are transformed into socially acceptable actions or behavior.

Psychoanalyzed

A method of therapy and theoretical approach to understanding human behavior by exploring the unconscious mind, developed by Sigmund Freud.