Market Segmentation Refers to

question 121

Multiple Choice

Market segmentation refers to

• A) identifying small groups of customers with dissimilar needs.
• B) aggregating prospective buyers into groups and selecting only those whose needs cannot be met by competitors' products.
• C) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
• D) aggregating different products into more reasonable product groupings to better serve consumers' needs.
• E) those characteristics of a product that make it superior to competitive substitutes.

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Definitions:

Quick Assets

Cash and other current assets that can be quickly converted to cash, such as marketable securities and receivables.

Marketable Securities

Financial instruments and assets that can be easily converted into cash, often with a maturity of less than a year, such as stocks or bonds.

Intangible Assets

Long-term assets that are useful in the operations of a business, are not held for sale, and are without physical qualities.

Gross Profit Margin

A financial ratio that shows the percentage of sales revenue remaining after deducting the cost of goods sold from total sales revenue.