A Customer Value Proposition Is

question 30

Multiple Choice

A customer value proposition is

• A) the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
• B) a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.
• C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
• D) the characteristics of a product that make it superior to competitive substitutes.
• E) the cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

Depreciation

The systematic reduction in the recorded cost of a fixed asset to allocate its cost over its useful life, reflecting wear and tear, deterioration, or obsolescence.

Current Asset

An asset that is expected to be converted into cash, sold, or consumed within one year or within the normal operating cycle of a business.

Cash Dividends

Payments made by a corporation to its shareholder members from the company's current or retained earnings.

Capital Stock

Reflects the amount of equity financing a company has generated through the sale of its shares to investors.