Those Characteristics of a Product That Make It Superior to Competitive

question 328

Multiple Choice

Those characteristics of a product that make it superior to competitive substitutes are

• A) core benefit propositions.
• B) marketing mix elements.
• C) points of difference.
• D) marketing attributes.
• E) product protocols.

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Definitions:

Hip Replacement

A surgical procedure in which a diseased or damaged hip joint is replaced with an artificial joint or prosthesis to relieve pain and improve mobility.

Bed Rest

A medical recommendation to restrict activities and remain lying down for most of the day to promote healing or recovery.

Dyspnea

Difficulty or discomfort in breathing, often described as shortness of breath.

Hemorrhage

Excessive bleeding or blood loss, either internally or externally.