Those Characteristics of a Product That Make It Superior to Competitive

question 328

Multiple Choice

Those characteristics of a product that make it superior to competitive substitutes are

• A) core benefit propositions.
• B) marketing mix elements.
• C) points of difference.
• D) marketing attributes.
• E) product protocols.

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Definitions:

Objective and Task

A method of setting marketing budgets based on defining specific objectives and then estimating the costs of the tasks necessary to achieve these objectives.

Linear Forecast

A mathematical technique used to predict future data points by analyzing the linear relationship between variables.

All-You-Can-Afford

A pricing strategy that bases the price on the customer's ability to pay, rather than fixed pricing.

Promotion-to-Sales Ratio

A metric that compares the cost of marketing and promotion activities to the revenue generated from sales.