Unilever Distributes Its Lipton Tea Products in Part Through Independent

question 28

Multiple Choice

Unilever distributes its Lipton tea products in part through independent brokers, agents and distributors to chain, wholesale, co-operative and independent grocery accounts, and food service. This is an example of a firm's

• A) market segmentation and targeting strategy.
• B) price strategy.
• C) place strategy.
• D) promotion strategy.
• E) product strategy.

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Definitions:

Persuasive Claim

A statement designed to convince or lead the audience to adopt a particular opinion or perform an action.

Complaining Tone

An expression of dissatisfaction or annoyance, conveyed through the manner or accent of speech or writing.

Facts Review

An assessment or examination of the accuracy and validity of information, ensuring it is based on factual evidence.

Problem Resolution

The process of solving a conflict or issue, finding solutions, and reaching a conclusion.