A Primary Function of the Promotional Mix Is to

question 88

Multiple Choice

A primary function of the promotional mix is to

• A) explain how to use a product.
• B) persuade consumers to try a product.
• C) inform customers of complementary offerings.
• D) inform customers of pricing changes.
• E) point out flaws in competitors' products.

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Definitions:

Johari Window

A psychological tool used to help people better understand their relationship with self and others, involving known and unknown aspects of self.

Aggressive Communication

A style of communicating that is forceful, hostile, or demanding, often at the expense of others.

Assertive Communication

A style of expressing oneself in a confident and direct manner, while still respecting others.

Passive Communication

A form of communication where the communicator fails to express their needs or feelings directly.