The Actions Taken During the Evaluation Phase of the Strategic

question 218

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include comparing results with plans to identify deviations and

• A) starting the planning process anew.
• B) executing the marketing program.
• C) tracking sales and revenues and comparing with competitors.
• D) developing the budget by estimating revenues, expenses, and profits.
• E) exploiting positive deviations and correcting negative ones.

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Definitions:

Concentration Ratio

A measure used in economics to assess the market share of the largest firms in an industry to determine the level of competition.

Monopolistically Competitive

Refers to a market structure where many firms sell products that are similar but not identical, allowing for elements of both competition and monopoly.

Demand Schedule

A table showing the quantity of a good or service that consumers are willing and able to purchase at various prices.

Economic Profit

The difference between total revenue and total costs, including both explicit and implicit costs, indicating the profitability of a business beyond basic financial gains.