In Terms of Scheduling Advertising, Buyer Turnover Refers to

question 289

Multiple Choice

In terms of scheduling advertising, buyer turnover refers to

• A) the amount of time between repeat purchases for a given product.
• B) how often new buyers enter the market to buy a product.
• C) the amount of time for a buyer to enter and exit a product's life cycle.
• D) how often a consumer will try competitive brands before becoming a brand-loyal customer of the firm's product.
• E) the ratio of repeat purchases to the number of buyers for an offering.

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Definitions:

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