Advertising Refers to

question 248

Multiple Choice

Advertising refers to

• A) any nonpaid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor.
• B) any paid form of personal communication about an organization, product, service, or idea by an identified sponsor.
• C) any nonpaid form of personal communication about an organization, product, service, or idea by an unidentified sponsor.
• D) any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor.
• E) any paid form of nonpersonal communication about an organization, product, service, or idea by an unidentified sponsor.

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Definitions:

Embedded

Placed or fixed deeply and firmly within a surrounding mass.

Matrix

(1) In cell biology, the interior of the compartment enclosed by the inner mitochondrial membrane. (2) In zoology, nonliving material secreted by and surrounding connective tissue cells; contains a network of microscopic fibers.

Fibers

Stringy structures in plants that give strength and support; also refers to dietary material containing substances such as cellulose.

Squamous

Referring to flat, scale-like cells that make up the outer layer of the skin and some internal organs.