Which of These Is Not an Aspect of Identifying the Target

question 103

Multiple Choice

Which of these is not an aspect of identifying the target audience for an advertisement?

• A) The scheduling of the advertising can depend on the target audience.
• B) To limit bias, advertising program decisions be based on market research about the target audience.
• C) The placement of the advertising depends on the target audience.
• D) The size of the advertising budget should dictate the target audience.
• E) Understanding the lifestyles, attitudes, and demographics of the target market is essential.

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Definitions:

Perfect Tender Rule

A principle in commercial law that allows buyers to reject goods if they do not meet all contract specifications, regardless of how minor the defect may be.

Material Breach

A substantial breach of a significant term or terms of a contract that excuses the nonbreaching party from further performance under the contract and gives the nonbreaching party the right to recover damages.

Substantial Performance

A legal concept in contract law where a party has performed enough of their contractual obligation to warrant payment, albeit with minor deviations from the terms.

Nonconforming Goods

Products delivered under a sales contract that do not meet the specifications, quality, or quantity requirements agreed upon by the buyer and seller.