A Comparative Ad

question 52

Multiple Choice

A comparative ad

• A) reinforces previous knowledge of a product.
• B) assures current users they made the right choice.
• C) promotes a specific brand's features and benefits.
• D) tells people what a product is, what it can do, and where it can be found.
• E) shows one brand's strengths relative to those of competitors.

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Definitions:

Identity Crises

A period of uncertainty and confusion in which a person's sense of identity becomes insecure, typically due to a change in their expected aims or role in society.

Father Figure

A male adult with the responsibilities of guidance, support, and protection in a child's life, influencing their development.

Freud

Refers to Sigmund Freud, an Austrian neurologist who founded psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Personal Conflicts

Internal struggles resulting from opposing or incompatible desires, drives, or impulses within oneself.