With Respect to Advertising, CPM Is Defined as

question 53

Multiple Choice

With respect to advertising, CPM is defined as

• A) the cost of one medium relative to the costs of other media (e.g., direct mail versus television, radio, or outdoor), each of which are divided by the multiple of their respective reach and frequency.
• B) the reach multiplied by frequency divided by the cost of reaching 1,000 individuals or households.
• C) the cost of reaching 1,000 individuals or households with the advertising message in a given medium.
• D) the cost per minute of television or radio airtime.
• E) the number of consumers exposed to an advertising message, in thousands.

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Definitions:

Transferring

The process of moving items, such as data, assets, or inventory, from one location or account to another.

Ledger Accounts

Individual records within the general ledger that show the transactions and balances for each accounting period, relating to specific assets, liabilities, equity, revenues, and expenses.

Recording

The process of documenting financial transactions in the accounting records of a business.

Journal

A detailed record where all financial transactions of a business are initially recorded before summarizing them into ledgers.