A Recent Samsung Galaxy Ad Highlighted the Advantages of Its

question 162

Multiple Choice

A recent Samsung Galaxy ad highlighted the advantages of its smartphone relative to Apple's iPhone. What type of product advertisement is the Samsung ad?

• A) reminder
• B) pioneering
• C) reinforcement
• D) comparative
• E) publicity

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Definitions:

Perceptual Map

A visual representation that depicts consumers' perceptions of competing products or brands relative to one another along various dimensions.

Brand Insistence

The condition in which consumers persist in preferring and choosing one brand over its competitors, regardless of changes or alternatives offered.

Manufacturer Brands

are brands created and owned by producers or manufacturers of goods and services, as opposed to retailer or private label brands.

Support Service

Services provided to customers before, during, and after purchasing and using goods or services to enhance customer satisfaction and maintain loyalty.