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What are the two conflicting goals that advertisers face when choosing advertising media? What is the relationship of reach and frequency to these goals?
Steady Income
A consistent flow of money earned or received over time, usually through employment, investments, or other reliable sources.
Mortgage Loan
A loan secured by collateral of some specified real estate property which the borrower is obliged to pay back with a predetermined set of payments.
Discharge in Bankruptcy
The legal process that releases a debtor from most of their debts, providing a fresh financial start, as determined under bankruptcy law.
Down Payment
An initial, upfront payment made on a purchase, typically significant in value, with the balance to be paid later.
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