The First Decision in Developing an Advertising Program Is to

question 168

Multiple Choice

The first decision in developing an advertising program is to

• A) set the budget.
• B) specify the advertising objectives.
• C) identify the target audience.
• D) select the appeal.
• E) select the media.

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Definitions:

Networking Power

Power that is attained by gaining contact and knowing the right people.

Expert Power

Power that comes from a person’s knowledge or skill in areas that are critical to the success of the firm.

Autocratic Leader

A leadership style characterized by individual control over all decisions with little input from group members.

Blacklist

A list of individuals, organizations, or entities that are denied or restricted access to certain privileges, services, or recognition due to specific reasons.