During the Planning Phase of the Promotion Program, Marketers Focus

question 27

Multiple Choice

During the planning phase of the promotion program, marketers focus on the four Ws, which include all of these questions except which?

• A) What are the promotion objectives, the budget, and the kinds of copy to use?
• B) Why is the promotion being done?
• C) When should the promotions be run?
• D) Who is the target audience?
• E) Where should the promotions be run?

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Definitions:

Fair Value

A measure of the worth of an asset or liability, based on its current market price or the price it would fetch in an orderly transaction at the measurement date.

Controlling Interest

The ownership of a majority of a firm's stock, giving the shareholder the ability to control decisions and operations.

Amortized

The process of gradually paying off a debt or reducing the value of an intangible asset through regular payments over a set period.

Patent

A government-granted exclusive right for an invention, giving the patent owner the right to exclude others from making, using, or selling the invention for a certain period.