Life Insurance Companies Like Prudential Hope to Get You to Worry

question 184

Multiple Choice

Life insurance companies like Prudential hope to get you to worry about how your loved ones will provide for themselves once you have passed away. They paint a very gloomy picture of the possible consequences of not having life insurance, and they make a point of recommending that you act immediately because you never know when it is going to be too late. This is an example of a

• A) fear appeal.
• B) rhetorical appeal.
• C) life-cycle appeal.
• D) humorous appeal.
• E) security appeal.

---

Definitions:

Communication Skills

The capabilities employed to effectively convey, receive, and interpret messages, including verbal, non-verbal, and written forms of communication.

Convey Interest

To communicate or express one's enthusiasm or curiosity about a subject or object.

Post Interview Messages

Communications sent after a job interview, often expressing gratitude for the opportunity, reiterating interest in the position, and reinforcing qualifications.

Key Points

Key Points are the main or most important ideas, issues, or items in a discussion or presentation.