All of These Statements Are True About Using Sex Appeals

question 185

Multiple Choice

All of these statements are true about using sex appeals in advertising except which?

• A) Sexual content is most effective when there is a strong fit between the use of a sex appeal in the ad and the image and positioning of the brand.
• B) Sex appeals increase attention by helping advertising stand out in today's cluttered media environment.
• C) Sexual content in ads does not always lead to changes in recall, recognition, or purchase intent.
• D) Sex appeals can be found in almost any product category, from automobiles to toothpaste.
• E) Advertisers must be sure that a sex appeal is strong enough to get the audience's attention but not so strong that it will lead them to tune out the message.

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Definitions:

MCR Instruction

A "Master Control Reset" command used in programmable logic controllers to reset the state of specified outputs to a predefined state.

Master Control Relay

A primary relay used within a control system that can shut down or enable operation of various parts of the system, acting as a safety and control element.

Override Instruction

A command that temporarily bypasses the normal operation of a system or component, allowing manual control.

PLC Instructions

Instructions used within a Programmable Logic Controller (PLC) to execute specific logic, control, and processing tasks.