When Bebe, a Contemporary Women's Clothing Store, Uses Pictures in Its

question 135

Multiple Choice

When bebe, a contemporary women's clothing store, uses pictures in its advertising to "attract customers who are intrigued by the playfully sensual and evocative imagery of the bebe lifestyle," it is using which type of advertising appeal?

• A) reminder
• B) fear
• C) sex
• D) guilt
• E) self-esteem

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Definitions:

Psychosocial Development

A theory proposed by Erik Erikson that describes how individuals evolve through and handle conflicts at various ages, affecting their personality development.

Role Diffusion

Erikson’s term for lack of clarity in one’s life roles (due to failure to develop ego identity).

Instrumental Competence

The ability of an individual to effectively use tools or methods to achieve desired outcomes or solve problems.