One Problem with Humorous Appeals Is That

question 142

Multiple Choice

One problem with humorous appeals is that

• A) their effectiveness may vary across cultures if used in a global campaign.
• B) they contain no information to help consumers.
• C) they can tarnish the image of the brand.
• D) they do not stand out in a cluttered advertising climate.
• E) they are usually only appropriate for millennials.

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Definitions:

MPs

Members of Parliament, elected officials who represent constituencies and have legislative responsibilities in the national government.

Purely Competitive Conditions

A market structure characterized by many buyers and sellers, where each seller offers an identical product, leading to price taken as given by individual sellers due to the market's competition.

Marginal Product Data

Information that shows the additional output generated by adding one more unit of a factor of production, holding all else constant.

Purely Competitive Market

A market structure characterized by a large number of buyers and sellers, homogeneous products, and no barriers to entry or exit, which leads to competitive pricing.