One Problem with Humorous Appeals Is That

question 142

Multiple Choice

One problem with humorous appeals is that

• A) their effectiveness may vary across cultures if used in a global campaign.
• B) they contain no information to help consumers.
• C) they can tarnish the image of the brand.
• D) they do not stand out in a cluttered advertising climate.
• E) they are usually only appropriate for millennials.

---

Definitions:

Manufacturing

The process of turning raw materials or components into finished goods through the use of tools, human labor, machinery, and chemical processing.

Collective Bargaining Process

A method where workers, through their unions, negotiate contracts with their employers to determine their terms of employment, including pay, benefits, hours, leave, job health and safety policies, and more.

Business Pressures

Challenges and demands placed on a business by economic conditions, competition, regulations, and other external factors.

Competitiveness

The ability of a company, sector, or economy to provide products or services effectively in comparison to others, often measured by factors like cost, quality, and innovation.