All of These Statements Are True About Using Humorous Appeals

question 256

Multiple Choice

All of these statements are true about using humorous appeals in advertising except which?

• A) Humorous content automatically improves the reach of an advertisement.
• B) Some studies suggest that humor wears out quickly, losing the interest of consumers.
• C) Humor's effectiveness may vary across cultures if used in a global campaign.
• D) The use of humor is widespread in advertising and can be found in many product categories.
• E) Advertisers believe that humor improves the effectiveness of their ads.

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Definitions:

Student T Distribution

Student's t-distribution is a probability distribution used in statistics, especially for small sample sizes or unknown population variances, providing a basis for the estimation of population parameters.

Degrees of Freedom

The number of independent pieces of information that go into the estimation of a parameter or calculation of a statistic.

Normal Distribution

The probability distribution is evenly spread around the mean, signifying more frequent occurrences of data points near the mean than those that are more distant.

Exponential Distribution

The exponential distribution is a continuous probability distribution that is often used to model the time between events in a process that occur continuously and independently at a constant average rate.