All of These Statements Are True About Using Humorous Appeals

question 256

Multiple Choice

All of these statements are true about using humorous appeals in advertising except which?

• A) Humorous content automatically improves the reach of an advertisement.
• B) Some studies suggest that humor wears out quickly, losing the interest of consumers.
• C) Humor's effectiveness may vary across cultures if used in a global campaign.
• D) The use of humor is widespread in advertising and can be found in many product categories.
• E) Advertisers believe that humor improves the effectiveness of their ads.