The Strategic Marketing Process

question 19

Multiple Choice

The strategic marketing process

• A) involves taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.
• B) is a technique to quantify performance measures and growth targets to analyze its clients' strategic business units as though they were a collection of separate investments.
• C) describes an organization's appraisal of its internal strengths and weaknesses and its external opportunities and threats.
• D) is an approach whereby an organization allocates its marketing mix resources to reach its target markets and achieves a competitive advantage.
• E) seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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