Using Actors Samuel L

question 177

Multiple Choice

Using actors Samuel L. Jackson in a Capital One commercial and George Clooney in a Nespresso ad rather than unknown actors is an example of a popular form of advertising today-the use of

• A) a reference group appeal.
• B) snob appeals.
• C) peer spokespersons.
• D) a sex appeal.
• E) celebrity spokespersons.

---

Definitions:

Strategic Business Units

A division or unit within a larger company that focuses on a specific market or product line and has its own strategies and objectives.

Global Innovation Center

A facility or organization focused on fostering creativity and developing new ideas or products, with a reach and impact that spans across the world.

Food Scientists

Professionals who study the chemical, physical, and microbiological properties of food to ensure safety, quality, and nutritional value.

Cross-functional Team

A team made up of individuals from various sectors or fields of knowledge within an organization, collaborating to achieve a shared objective.