With Many Industrial Products and Consumer Purchases, Ancillary Services Are

question 251

Multiple Choice

With many industrial products and consumer purchases, ancillary services are an important consideration in selecting the promotional mix. The role of ________ is important to establish the seller's reputation. However, ________ is essential for building buyer confidence and providing evidence of customer service.

• A) sales promotion; personal selling
• B) personal selling; direct marketing
• C) advertising; personal selling
• D) sales promotion; advertising
• E) public relations; direct marketing

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Definitions:

Death and Burial

The practices and rituals associated with the end of life and the disposal of a body, varying significantly across cultures and religions.

Visited at Home

The act of someone coming to one’s place of residence for social, business, or professional purposes.

National Religion

denotes the religion or faith system that is predominantly practiced within a nation and often officially endorsed by the state.

Hockey

A team sport played on ice, in which participants use sticks to hit a puck into the opposing team's goal.