With Many Industrial Products and Consumer Purchases, Ancillary Services Are

question 251

Multiple Choice

With many industrial products and consumer purchases, ancillary services are an important consideration in selecting the promotional mix. The role of ________ is important to establish the seller's reputation. However, ________ is essential for building buyer confidence and providing evidence of customer service.

• A) sales promotion; personal selling
• B) personal selling; direct marketing
• C) advertising; personal selling
• D) sales promotion; advertising
• E) public relations; direct marketing

Distinguish between actual express, implied, and apparent authority.

Identify the roles and powers of general and special agents.

Recognize the capacity requirements for principals and agents.

Understand the implications of an agent's authority in sales and transactions.

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Definitions:

Stringed Instruments

Musical instruments that produce sound through the vibration of strings, such as violins, guitars, and cellos.

Percussion Instruments

Musical instruments that produce sound primarily by being struck, shaken, or scraped, such as drums, cymbals, and maracas.

Percussion Instruments

Musical instruments that produce sound by being struck, shaken, or scraped, such as drums or cymbals.

Stringed Instruments

Musical instruments that produce sound by vibrating strings, played either by plucking, striking, or using a bow.