Advertisers Use a Mix of Media Forms and Vehicles to Maximize

question 245

Multiple Choice

Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing

• A) reach.
• B) frequency.
• C) costs.
• D) ratings.
• E) appeal.

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Definitions:

Common Sense

A pamphlet anonymously written by Thomas Paine in January 1776 that attacked the English principles of hereditary rule and monarchical government.

Background

The circumstances or situations that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.

True Liberty

The freedom experienced in society, absent of authoritarian limits on personal behavior, lifestyle choices, or political opinions.

British Empire

A global empire composed of colonies, protectorates, mandates, and other territories ruled or administered by the United Kingdom, notable for being the largest empire in history.