Which of These Is a Publicity Tool

question 246

Multiple Choice

Which of these is a publicity tool?

• A) point-of-purchase display
• B) merchandise allowance
• C) news conference
• D) sweepstakes
• E) cooperative advertising

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Definitions:

Allport's Four Principal Ingredients

An influential theory by Gordon Allport highlighting traits, motives, values, and self-concept as the core components of personality.

Positive Intergroup Contact

The theory that direct interaction between members of different social groups under appropriate conditions can reduce prejudice and improve relations.

Equal Status

A social concept where individuals or groups are considered to be of the same level in terms of rights, opportunities, and social value.

Institutional Support

Assistance and resources provided by organizations, such as educational, governmental, or social institutions, to support individuals or communities.