Advertisers Use a Mix of Media Forms and Vehicles to Maximize

question 229

Multiple Choice

Advertisers use a mix of media forms and vehicles to maximize the ________ of the message to the target audience while at the same time minimizing

• A) medium; effort.
• B) exposure; costs.
• C) rating; frequency.
• D) rating; share.
• E) CPM; GRP.

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Definitions:

Spiral Cleavage

A type of embryonic development in some molluscs and annelids where cells divide in a spiral pattern.

Anterior End

The front part or head end of an organism, usually where sensory organs are concentrated.

Head End

The anterior or front part of an organism, often containing the brain and sensory organs.

Common Ancestor

A hypothetical or actual species from which two or more descendant species evolved.