Advertisers Use a Mix of Media Forms and Vehicles to Maximize

question 229

Multiple Choice

Advertisers use a mix of media forms and vehicles to maximize the ________ of the message to the target audience while at the same time minimizing

• A) medium; effort.
• B) exposure; costs.
• C) rating; frequency.
• D) rating; share.
• E) CPM; GRP.

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Definitions:

Product

Anything offered to the market for use or consumption that might satisfy a want or need, including physical items, services, experiences, events, persons, places, properties, organizations, information, and ideas.

Buyer

An individual or organization that makes a purchase or is a potential customer for products or services.

Need Arousal

The process of stimulating interest or desire in a customer for a product or service, often through marketing or sales strategies.

Buying Decision

The process by which a consumer decides whether or not to purchase a product or service, often influenced by factors such as need, desire, and budget.