The Average Number of Times a Person in the Target

question 105

Multiple Choice

The average number of times a person in the target audience is exposed to an advertisement is referred to as

• A) the exposure rate.
• B) GRPs.
• C) frequency.
• D) the coverage rate.
• E) CPM.

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Definitions:

Purchase Order

A document issued by a buyer to a seller with details about the purchase, including types of products, quantities, and prices, serving as a legally binding agreement prior to the transfer of goods.

Create Invoice Order

The action of generating a formal document that requests payment from customers for goods or services provided.

QuickBooks

Accounting software developed by Intuit, designed for small to medium-sized businesses to manage sales and expenses and keep track of daily transactions.

Categorize Items

The process of organizing goods or services into groups or categories based on their characteristics or functions.