The Average Number of Times a Person in the Target

question 105

Multiple Choice

The average number of times a person in the target audience is exposed to an advertisement is referred to as

• A) the exposure rate.
• B) GRPs.
• C) frequency.
• D) the coverage rate.
• E) CPM.

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Definitions:

Anorexia Nervosa

An eating disorder characterized by an obsession with food, weight, and body shape leading to extreme weight loss and health risks.

Puberty

The stage of adolescence in which an individual becomes physically capable of sexual reproduction, marked by hormonal changes and growth spurts.

Freshman Fifteen

The term commonly used to refer to the weight gain, typically around fifteen pounds, that some new college students experience in their first year.

Anorexia Nervosa

A disorder related to eating, marked by a profound dread of weight gain and a skewed perception of one's body, resulting in extreme limitations on food consumption.