Because Consumers Often Do Not Pay Close Attention to Advertising

question 151

Multiple Choice

Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. This means that advertisers are concerned with

• A) frequency.
• B) CPM.
• C) reach.
• D) rating.
• E) gross rating points.

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Definitions:

HIV-1

The most common and infectious subtype of the Human Immunodeficiency Virus, causing acquired immunodeficiency syndrome (AIDS) by attacking the immune system.

Acquired Immune Deficiency Syndrome

A life-threatening condition caused by the human immunodeficiency virus (HIV) that severely damages the immune system.

Human Immunodeficiency Virus

A virus that attacks the immune system, the body's natural defense against illness, and can lead to AIDS if not treated.

Immune System

The body's defense mechanism against infections and diseases, comprising organs, tissues, cells, and proteins that work together to protect the body.