The Local Radio Station Broadcast a Story About a Dry

question 137

Multiple Choice

The local radio station broadcast a story about a dry cleaner who requested coat donations. The company offered to clean the coats and deliver them to people in need. The various addresses of the dry cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it benefited from

• A) advertising.
• B) direct marketing.
• C) personal selling.
• D) publicity.
• E) sales promotion.

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Definitions:

Survivor Resiliency

The ability of individuals who have experienced traumatic events to recover, adapt, and show strength in the face of adversity.

Compulsive Acts

Behaviors that a person feels compelled to perform repeatedly, often as a way of relieving anxiety or stress, characteristic of certain mental disorders such as OCD.

Humanistic Perspective

A psychological approach that emphasizes personal growth, self-awareness, and the capacity for self-healing as fundamental aspects of a person's behavior.

Learning Perspective

A psychological viewpoint that emphasizes the effects of experience on behavior, focusing on how individuals learn and adapt through their interactions with the environment.