Suppose the Cost of a Full-Page Color Ad in the U.S

question 128

Multiple Choice

Suppose the cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Which of the five media alternatives has the lowest CPM?

• A) The Wall Street Journal
• B) USA Today
• C) Bloomberg Businessweek
• D) Sports Illustrated
• E) Super Bowl

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Definitions:

Classical Conditioning

A learning process where a natural response to a stimulus becomes triggered by a previously neutral stimulus through associative learning.

Behavior Therapies

A broad range of techniques and therapeutic methods used to change maladaptive behaviors, grounded in the principles of behavioral psychology.

Humanistic Therapies

A category of psychotherapy that emphasizes personal growth and self-actualization, focusing on the individual's unique perspective.

Genuineness

The quality of being authentic, sincere, and honest in one's interactions and behaviors.