One Advantage of Using Newspapers as an Advertising Medium Is

question 89

Multiple Choice

One advantage of using newspapers as an advertising medium is

• A) the ability to cover local markets.
• B) the long lead time for placing an ad.
• C) the long life span.
• D) the relatively high cost.
• E) competition for reader attention with other features in the newspaper.

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Definitions:

Reinforcer

In operant conditioning, any event that strengthens the behavior it follows.

B.F. Skinner

An American psychologist and behaviorist best known for his work in developing the theory of operant conditioning.

Appraisals

Evaluations or judgments about the significance of an event as it relates to one's well-being.

Evolutionary Psychology

Discipline that seeks to apply principles of natural selection to understand the causes of human behavior.