One Disadvantage of Using Directories as an Advertising Medium Is

question 32

Multiple Choice

One disadvantage of using directories as an advertising medium is that

• A) there is public concern over environmental impact of print versions.
• B) the marketer cannot control the exact message that is published.
• C) the ads are perishable.
• D) few households with telephones have them.
• E) they have high delivery costs.

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Definitions:

Flexible Budget

A budget that adjusts or flexes for changes in the volume of activity.

Food

Any nutritious substance that people or animals eat or drink or that plants absorb to maintain life and growth.

Supplies

Items used in the operations of a business, usually not directly part of the finished product but necessary for production or administrative tasks.

Spending Variance

The difference between the actual amount of money spent and the budgeted or expected amount in cost accounting, often related to manufacturing costs.