Tests Conducted Before an Advertisement Is Placed in Any Medium

question 31

Multiple Choice

Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select among alternative versions of the advertisement are referred to as

• A) posttests.
• B) pretests.
• C) test screenings.
• D) aided recall testing.
• E) sales tests.

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Definitions:

Inbreeding

The breeding of closely related individuals, which can increase the risk of inheriting genetic defects.

Breeding Animals

Breeding animals involves the selective mating of animals to produce specific, desired traits in their offspring.

Adopting Children

The act or process of becoming the legal parent of a child that is not one's biological offspring, providing that child with the rights and privileges of one's own child.

Natural Selection

The evolutionary process by which organisms with traits that better enable them to adapt to their environment are more likely to survive and reproduce.