A Limited-Service Agency Is

question 85

Multiple Choice

A limited-service agency is

• A) an advertising agency that not only provides a complete range of services, including market research, media selection, copy development, artwork, and production, but it also has input into actual product design.
• B) an advertising agency that specializes in one aspect of the advertising process, such as developing advertising copy or providing Internet services.
• C) an advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production.
• D) a firm that is large enough to carry its own in-house advertising staff to provide all advertising services the company needs.
• E) one that sets a firm's advertising objectives, designs the market research, recommends media selection, suggests copy development and artwork, and then allows the firm to implement the recommendations to save the firm money.

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Definitions:

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A behavioral therapy technique that uses Pavlovian conditioning to replace bad or undesirable behaviors with more desirable ones.

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Unfair or prejudiced treatment of different categories of people, especially on the grounds of race, age, or sex.

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A learning process through which behavior is shaped and maintained by its consequences, including rewards and punishments.