A Researcher Asked Kelly, as a Subscriber to Fitness Magazine

question 111

Multiple Choice

A researcher asked Kelly, as a subscriber to Fitness magazine, which ads she remembered seeing in the most recent issue. Then Kelly was asked questions about the content and appearance of the ads she remembered. The researcher was using ________ to test the effectiveness of ads in the magazine.

• A) inquiry testing
• B) concept testing
• C) portfolio testing
• D) aided recall
• E) unaided recall

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Definitions:

High Self-efficacy

The belief in one's own ability to succeed in specific situations or accomplish a task, which can influence motivation and persistence.

Resourceful

Able to deal skillfully and promptly with new situations, difficulties, etc.

Unforeseen

Refers to something not anticipated or predicted.

Appetite for Chaos

A predisposition towards or enjoyment of situations that are unpredictable and disordered.