Nabisco Used a Freestanding Rack in the Shape of a Bus

question 112

Multiple Choice

Nabisco used a freestanding rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a

• A) sample.
• B) freestanding insert.
• C) point-of-purchase display.
• D) premium.
• E) deal.

---

Definitions:

Idealistic Standards

Expectations or goals that are highly ambitious and often unrealistically perfect or optimistic.

Parents' Values

Beliefs and principles that parents consider important and attempt to instill in their children.

Role Confusion

A state of uncertainty or conflict about one's role in society, often occurring during adolescence as part of identity development.

Erikson

Refers to Erik Erikson, a developmental psychologist known for his theory on the psychological development of humans, characterized by eight stages from infancy to adulthood.