Nabisco Used a Freestanding Rack in the Shape of a Bus

question 112

Multiple Choice

Nabisco used a freestanding rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a

• A) sample.
• B) freestanding insert.
• C) point-of-purchase display.
• D) premium.
• E) deal.

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Definitions:

Influence Tactic

involves strategies or actions employed to sway or alter another person's beliefs, attitudes, or behaviors towards a desired outcome.

Bounded Rationality

A concept in decision making that recognizes the limitations of human cognition and information processing, suggesting that individuals are "rationally bounded" to making decisions based on the limited information they have and their finite cognitive capacity.

Cognitive Capacity

The total amount of mental resources available to an individual for carrying out cognitive tasks.

Quandary

A state of perplexity or uncertainty over what to do in a difficult situation.