Which of These Statements About Sales Tests Is Most Accurate

question 285

Multiple Choice

Which of these statements about sales tests is most accurate?

• A) In sales tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the cost inquiries are presumed to be the most effective.
• B) In sales tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C) Sales tests involve studies such as controlled experiments and consumer purchase tests to measure retail sales.
• D) In a sales test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favorable attitude toward the product advertised.
• E) In a sales test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

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