Which of These Statements About Sales Tests Is Most Accurate

question 285

Multiple Choice

Which of these statements about sales tests is most accurate?

• A) In sales tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the cost inquiries are presumed to be the most effective.
• B) In sales tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C) Sales tests involve studies such as controlled experiments and consumer purchase tests to measure retail sales.
• D) In a sales test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favorable attitude toward the product advertised.
• E) In a sales test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

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Definitions:

Sticky-Wage Theory

Sticky-Wage Theory suggests that wages are slow to adjust to the equilibrium level due to contracts, worker morale, and employer incentives, contributing to unemployment during economic downturns.

Expected Price Level

The anticipated average price of goods and services in the economy for a future period, which can influence consumer and business expectations and behaviors.

Aggregate Supply Curve

The aggregate supply curve represents the total quantity of all goods and services that producers in an economy are willing and able to supply at different price levels.

Government Purchases

Expenditures by government entities on goods and services that directly fulfill governmental functions or public needs.