Directed to Ultimate Consumers, Consumer-Oriented Sales Promotions Are Sales Tools

question 218

Multiple Choice

Directed to ultimate consumers, consumer-oriented sales promotions are sales tools used to support a company's

• A) advertising and public relations.
• B) advertising and personal selling.
• C) personal selling and public relations.
• D) personal selling and direct marketing.
• E) advertising and direct marketing.

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Definitions:

Economic Costs

The total cost of choosing one action over another, including both explicit costs (direct payments) and implicit costs (opportunity costs).

Accounting Costs

Explicit costs involving monetary payment or outlay by an organization or individual for goods or services.

Economic Profit

The difference between the total revenue generated by a business and the total costs, including both explicit and implicit costs.

Accounting Profit

The total revenue of a firm minus the explicit costs directly associated with its operation, such as materials and labor, calculated according to standard accounting practices.