Consumer-Oriented Sales Promotions Are

question 38

Multiple Choice

Consumer-oriented sales promotions are

• A) sales tools like coupons and premiums used to support a company's advertising and personal selling directed to ultimate consumers.
• B) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• C) methods used to get a nonpersonal, indirectly paid presentation of a company or its products.
• D) advertisements that show actual consumers using the product.
• E) sales promotions that supplement advertising and personal selling but are directed to wholesalers, retailers, or distributors.

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Definitions:

Indifference Curves

A graphical representation showing different combinations of two goods among which a consumer is indifferent.

Avocados

A nutrient-rich fruit characterized by its green, creamy texture and used in various culinary dishes worldwide.

Grapefruits

A citrus fruit known for its slightly bitter and sour taste, commonly used in breakfast dishes and juices.

Consumption Bundle

A combination of different goods and services that a consumer chooses to consume given their budget constraints.