When Procter & Gamble Bought the Old Spice Brand in 1990

question 221

Multiple Choice

When Procter & Gamble bought the Old Spice brand in 1990, it planned to transform the old, stagnating brand into a men's "personal-care powerhouse." The ads that P&G developed shed the older-man image and now appeal to 18- to 34-year-olds. In terms of the communication process, P&G had to ________ its idea to deliver the message to the new target market.

• A) respond
• B) discuss
• C) decode
• D) encode
• E) feedback

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Definitions:

Passing Strategies

Techniques used by individuals to present themselves in a manner that society accepts, often relating to gender, race, or social status.

Deflected Questions

Inquiries that are intentionally redirected or avoided, often to evade providing a direct answer or to shift focus.

Dodging

The act of evading or avoiding something, often used in the context of avoiding responsibilities, questions, or physical objects.

White-Skinned

Referring to individuals with a paler shade of skin, often used in contexts discussing racial or ethnic identity.