Which Sales Promotion Tool Is the Best Match for the Growth

question 1

Multiple Choice

Which sales promotion tool is the best match for the growth in consumer-generated content?

• A) samples
• B) sweepstakes
• C) coupons
• D) contests
• E) deals

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Definitions:

Two-Factor Theory

A theory in psychology proposing that emotional experiences arise from a combination of cognitive appraisal and physiological arousal.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors.

Emotion

A complex psychological state that involves a subjective experience, physiological response, and behavioral or expressive response.

Achievement Motive

A psychological drive or desire that fuels an individual to pursue and attain goals or successes.